谈谈音乐旅游产品设计中“音乐品质”的问题  

On the Music Quality of Music Tourism Product Design

作　　者：熊岸枫[1] 

机构地区：[1]怀化学院音乐系,湖南怀化418008

出　　处：《怀化学院学报》2009年第9期87-89,共3页Journal of Huaihua University

摘　　要：音乐旅游产品设计的开创性与特殊性,要求首先解决产品形象的确立与定位的问题,而与传统产品相比,音乐旅游产品最大的特殊性就是产品内部构成中鲜明的音乐品质。针对这一事实,本文从音乐的技术与艺术品质、音乐旅游生产中音乐品质的立体多维层级与产品功能效应的关系以及音乐旅游生产中的大众音乐教育等方面进行论证,形成了对于音乐旅游产品设计中"音乐品质"和音乐旅游产品本身的基本概念及价值和意义的初步认识。The particularity and groundbreaking of music tourism product design firstly demands the settlement of the problem Concerning the establishment and positioning of product image. In comparison with traditional products, the biggest particularity of music tourism products is music element. From the perspective of the music technology, artistic quality, the relationship between multi - level elements of music quality, product function and effect, the process of music tourism production and popular music education, this article forms a preliminary understanding about ＂music quality＂ of music tourism product design basic concept＇ value and meaning of music tourism products itself.

关 键 词：音乐旅游 产品设计 音乐品质 

分 类 号：J607[艺术—音乐]