基于家庭关联关系识别模型的电信融合套餐营销  

Telecom Integrated Package Marketing Base on Family Relation Identifying Model

作　　者：蔡鑫[1] 

机构地区：[1]中国电信股份有限公司上海研究院,上海200122

出　　处：《电信科学》2009年第9期34-37,共4页Telecommunications Science

摘　　要：本文回顾了中国电信承接原联通C网以来的全业务融合套餐现状,分析了识别原有CDMA手机号码与固定电话号码的关联关系对于电信融合套餐营销的意义,详细描述了利用决策树算法来构建家庭关联关系识别模型的过程和方法,并简要介绍了如何应用模型结果进行融合套餐的针对性营销。The status of full-service integrated package is reviewed since China Telecom took over China Unicom＇s CDMA network. The worth of identifying the relation of fixed telephone and CDMA mobile phone number is analyzed for telecom integrated package marketing. The process and method of constructing family relation identifying model is described in detail which use decision tree as the algorithm. How to use model result to market the integrated package is also introduced briefly.

关 键 词：融合套餐 关联关系识别模型 决策树 

分 类 号：TN915[电子电信—通信与信息系统] TP391.4[电子电信—信息与通信工程]