我国最早的“人才推销会”——试评陈子昂“摔琴赠诗”的广告创意  

Our country earliest ＂the talented person sells the meeting＂ Tries to comment Chen Ziang ＂to fall the qin presents as a gift the poem＂ the advertisement creativity

作　　者：刘建龙[1] 

机构地区：[1]郑州大学新闻学院,郑州450000

出　　处：《中国教育与社会科学》2009年第8期18-19,共2页Chinese education and social science

摘　　要：提起陈子昂对于唐诗的开拓创新，人们自然会想起他“风骨”“兴寄”的理论主张、洪钟大鼓般的创作实践，尤其是感格千古的《感遏》、《登幽州台歌》等名篇，更是融入了历史的记忆，让人永世难忘。或许，陈子昂天生就是文化生产的拓荒者，不仅对唐诗的发展有着杰出的贡献，广告方面也同样有着惊世骇俗的创举。譬如“摔琴赠诗”的故事，就有着超越历史及其时代的深远意义。只不过由于他诗名太重，掩盖了其它方面的成就，才导致这一极富开拓创新的壮举而遭受了历代的疏忽和冷落。所以，这里就刨根究底，说一说陈子昂所演绎的“摔琴赠诗”故事的广告创意。Mentions Chen Ziang regarding the Tang poem development innovation,the people can remember he ＂the charactern u is popular sends＂ the theory position, the mighty bell big drum creation practice naturally, will feel the standard eternity ＂Feeling To meet＂ in particular, ＂Ascends the You state Taiwan Song＂ and so on the masterpieces, has integrated the historical memory,will let human never forget. Perhaps,Chen Ziang inborn is the cultural production pioneer, not only has the outstanding contribution to the Tang poem development, the advertisement aspect also similarly has the pioneering work which shocks everybody. For example ＂falls the qin presents as a gift the poem＂ the story, has the surmounting history and the time profound significance. Because his poem name too is heavy,has covered other aspect achievement,only then caused this extremely rich development innovation the magnificent feat to suffer all previous dynasties negligence and desolate. Therefore, here digs probes the bottom, says Chen Ziang deducts ＂falls the qin to present as a gift the poem＂ the story advertisement creativity.

关 键 词：人才推销会 陈子昂 广告创意 

分 类 号：G640[文化科学—高等教育学]