虚假广告的成因及解决途径  

Research on False Advertisement

作　　者：靳霄雯[1] 

机构地区：[1]福建师范大学协和学院,福建福州350100

出　　处：《山西省政法管理干部学院学报》2009年第4期93-94,共2页Journal of Shanxi Politics and Law Institute for Administrators

摘　　要：近年来,虚假广告的泛滥严重侵害了越来越多消费者的合法权益和经营者的正当竞争。我国相关法律对虚假广告的监管作用还未完全发挥出来,文章就虚假广告的界定及其屡禁不止的原因粗作探讨,并提出了相关建议与对策。In recent years,the spread of false advertising has seriously violated more and more consumers legitimate rights and operator＇s right competition relations.However,Chinese relevant laws on false advertising regulations also has the problem,its supervising and managing function has not completely displayed.The article on the definition of false advertising and the reasons for repeated rough look,and put forward relevant proposals and countermeasures.

关 键 词：虚假广告 法律规制 监管 

分 类 号：F713.8[经济管理—广告] F760.5[经济管理—产业经济]