跨文化语境下商务谈判与语用价值研究  

The Research of Business Negotiation and Pragmatic Value in Crossculture Context

作　　者：张立光[1] 杨淑玲[1] 

机构地区：[1]吉林师范大学外国语学院,吉林四平136000

出　　处：《吉林师范大学学报（人文社会科学版）》2009年第5期72-74,共3页Journal Of Jilin Normal University:Humanities & Social Science Edition

基　　金：吉林省社会科学基金项目(编号:2007185)

摘　　要：经济全球化使国际间商务往来日益频繁,商务谈判的跨文化性正越来越多地受到各国商业界的关注。在强调谈判策略和谈判技巧的同时,谈判人员更应注重文化参与在谈判过程中的影响以及跨文化语境的构建,在谈判的过程中发挥提问、回答和倾听等言语行为的语用价值,实现双方文化融通、利益双赢的国际商务谈判目的。Crosscuhurality in business negotiation is being paid more and more attention in the commercial field in every country. Negotiators should pay more attention to the embodiment of culture and the construction of cognition context in the process of negotiation as well as the negotiation skills and strategies. The pragmatic values of asking, answering and listening should be brought into full play in order to realize the mutual cultural understanding and profitable win-win objective of international business negotiation.

关 键 词：跨文化语境 谈判策略 语用价值 

分 类 号：H0-05[语言文字—语言学]