企业商业科普模式在营销中的应用研究  

Some Researches of the Applications of Popular Commercial Science to Marketing

作　　者：吴超钢[1] 

机构地区：[1]钦州市科技情报研究所,广西钦州535000

出　　处：《企业科技与发展（下半月）》2009年第9期213-214,共2页

摘　　要：当今时代,企业在硬件方面的差距日益缩小,顾客对企业提供的服务提出了更高的要求。谁能创造出具有鲜明特色的产品,谁就能赢得顾客和市场。商业科普正是以高知识含量为特征,向顾客提供服务的过程,它通过将商品知识传授给顾客,使之产生认同感,从而实现以知识创造市场。Nowadays, the gap among enterprises in hardware is closing, though, customers are more demanding for services provided by businesses. In this sense, enterprises, which can create products with distinguishing feature, can gain popularity among customers. Popular commercial science, featured by high content of knowledge, is used to pass onto customers. While business providing service to customers, product knowledge makes customers have a sense of identification. In this case, knowledge is effectively used to build market.

关 键 词：商业科普 营销 应用 

分 类 号：F270[经济管理—企业管理]