顾客营销策略探讨  

A Probe into Customer Marketing Strategies

作　　者：宾驰[1] 林建华[1] 

机构地区：[1]广西科技情报研究所,广西南宁530022

出　　处：《企业科技与发展（下半月）》2009年第9期218-220,共3页

摘　　要：顾客营销是以全方位满足顾客个性化需求为内容的顾客导向营销理念。文章以顾客营销为研究主题,从顾客营销的内涵、顾客营销过程分析入手,着重对顾客营销策略进行论述和探讨。Customer marketing refers to a marketing idea that aims to satisfy customers＇ personalized needs in all-round way and is guided by customers. Themed by the study on customer marketing, starting by the implication and the analysis of it, the article provides insights into the customer marketing strategies.

关 键 词：市场营销 顾客营销 策略 

分 类 号：F274[经济管理—企业管理]