网络外部性下企业技术竞争研究  

Study on Firm's Technology Competition with Network Externalities

作　　者：文守逊[1] 幸昆仑[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400030

出　　处：《工业工程》2009年第5期27-30,39,共5页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(70872123)

摘　　要：网络外部性下企业间技术竞争呈现与传统模式不一样的特征,以下一代DVD格式之争案例,运用两阶段Hotelling模型,分析存在网络外部性条件下企业技术竞争问题。结果表明:技术兼容选择和标准化激励成为技术竞争的核心,硬件厂商的兼容选择取决于其技术优势,软件厂商的标准化激励取决于网络效应的大小,而企业的竞争策略也将对竞争结果产生重要影响。With network externalities, technology competitiveness of a firm is different from conventional industry. With the market competition of next generation DVD standard as a case, a two-stage Hotelling model is presented to analyze the competition properties with network externalities. It is shown that techno- logical compatibility and standardization are the key factors in this competition. Thus, compatibility for hardware manufacturers depends on their technological superiority, while standardization for software man- ufacturers depends on the network effectiveness. In addition, competition strategy of a firm has also an im- portant effect on the competitiveness.

关 键 词：网络外部性 技术竞争 兼容性 标准化 

分 类 号：F270[经济管理—企业管理]