日本新日铁应对危机的对策  

JAPAN'S NIPPON STEEL ADOPTING THE COUNTERMEASURES OF THE CRISIS

作　　者：王艳红[1] 潘秀兰[1] 梁慧智[1] 冯士超[1] 

机构地区：[1]鞍钢股份有限公司技术中心,鞍山114009

出　　处：《冶金信息导刊》2009年第5期13-16,共4页Metallurgical Information Review

摘　　要：介绍了新日铁经营策略的调整,分析了新日铁应对原料危机、成本压力竞争、对恶意并购、市场竞争、技术竞争、环境问题和应对目前金融风暴采取的一系列对策,指出新日铁应对危机的战略措施是技术领先世界,走中高端钢铁产品的生产路线。同时,有条件地在国外市场新建联合钢铁企业,开发国际市场,从而提高国际市场钢铁产品的占有率。The adjustment of Nippon steel management strategy is introduced, analyzed that Nippon steel adopted a series of countermeasures with respect to coping with the crisis of raw material, cost pressure, the hostile mergers and acquisitions, the market competition and technology competition, the environmental problem and the current financial storm, pointing out that Nippon steel adopting the strategic measures is taking a lead in the technology in the world and making the production line of the high and mid grade steel product. At the same time, Nippon steel would conditionally establish the new jointly steel company in the foreign market and develop the international market to improve the share of steel product in the international market.

关 键 词：新日铁 应对危机 经营策略 对策 

分 类 号：F273.1[经济管理—企业管理] X757[经济管理—国民经济]