论频道形象标志设计的地域性元素  

On Regional Element of Channel Image Symbol Design

作　　者：龚忠玲[1,2] 段圣君[2] 

机构地区：[1]湖南科技学院,永州425006 [2]湖北工业大学,武汉430068

出　　处：《包装工程》2009年第11期175-176,228,共3页Packaging Engineering

摘　　要：从地域文化理念观、地域名称观、地域色彩观3个方面来阐述地域性元素在频道标志设计中的作用及意义,并以大量实例来进行分析,总结出合理有效地运用地域性元素,能充分体现出频道形象标志的设计特色。The functions and the significance of regional element in channel image symbol design were elaborated from three aspects of regional culture, region name, and regional color. The application of re gional element in channel image symbol design was analyzed with lots of examples. It was concludes that reasonable and effective application of regional element can fully manifest the design characteristic of the channel image symbol.

关 键 词：频道形象标志 设计 电视包装 地域性 元素 

分 类 号：J524.4[艺术—艺术设计] TN94[电子电信—信号与信息处理]