博客营销初探  

Primary Investigating of Blog-Marketing

作　　者：杜化俊[1] 

机构地区：[1]江苏信息职业技术学院,无锡214153

出　　处：《价值工程》2009年第11期90-91,共2页Value Engineering

摘　　要：互联网技术迅速发展,电子商务企业利用网络营销推广企业形象和产品。而博客在网络时代已在政治、企业管理、新闻报道及日常生活等方面得以应用,企业运用博客来做为营销的方式,利用博客的专业,热情交流,容易形成"口碑宣传"的这种特点来推广企业形象,推销企业产品,引领消费者的消费习惯为企业带来更多收益。With the rapid development of internet technology, the e-business corporation takes full advantage of e-marketing to popularize the corporation image and its products. Meanwhile, blog is applied in many fields, such as politics, business management, reportage, daily life and so on. In fact, blog becomes a way of marketing. Corporation makes use of blog＇s specialty, easy communication, word-of mouth advertising to popularize the corporation image and its products, and what＇s more, to innovate the consumption custom so that corporation can get more profits.

关 键 词：网络营销 博客 博客营销 

分 类 号：F274[经济管理—企业管理]