金融危机下中小企业营销策略探讨  

Marketing Strategy for Small and Medium Enterprises to Explore Under the Financial Crisis

作　　者：谈煜鸿[1] 

机构地区：[1]江苏信息职业技术学院工商管理系,讲师硕士江苏无锡214153

出　　处：《创新》2009年第10期46-48,共3页Innovation

摘　　要：席卷全球的金融危机对我国中小企业造成了巨大冲击,中小企业的生存和发展遇到了前所未有的困难。分析金融危机对中小企业的影响,并从营销的角度提出中小企业应对金融危机的策略。Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.

关 键 词：金融危机 中小企业 营销策略 

分 类 号：F276.3[经济管理—企业管理]