橱柜企业体验营销应用策略研究  

Study on Application Strategy of Experiential Marketing on Cupboard Companies

作　　者：陈爱萍[1] 

机构地区：[1]金华职业技术学院,浙江金华321007

出　　处：《金华职业技术学院学报》2009年第5期35-37,共3页Journal of Jinhua Polytechnic

摘　　要：在我国体验营销作为橱柜行业较新型的营销理论,为橱柜企业提高竞争力提供了新的契机。橱柜企业可从以下方面开展体验营销:重视顾客的感性认识,设计能激发消费者体验的营销主题,营造符合主题的体验氛围,加强产品设计过程中与消费者的互动性。As a new theory, experiential marketing offers a new chance to the cupboard companies. Against the background of the economy, the cupboard companies can develop their experience marketing by the following steps： paying attention to the consumers＇ perceptual knowledge, designing attractive theme, creating suitable atmosphere, and communicating with customers during the design process.

关 键 词：橱柜企业 体验 体验营销 

分 类 号：F279.24[经济管理—企业管理]