消费者效用函数模型的改进与企业定价策略  

Improved Consumer Utility Function Model and Enterprise Pricing Strategy

作　　者：贺正楚[1,2] 文希[3] 

机构地区：[1]长沙理工大学,湖南长沙410114 [2]中国科学技术信息研究所,北京100038 [3]北京航空航天大学人文学院,北京100083

出　　处：《系统工程》2009年第10期94-97,共4页Systems Engineering

基　　金：湖南省社科基金资助项目(08JD52);湖南省企业战略管理与投资决策研究基地基金资助项目

摘　　要：尝试对前人所提出的消费者效用函数模型进行适当改进,在模型中同时引入个人对自己所处社区层次的重视程度,λ以及整个社区对个人所处层次的重视程度ρ.依托同时考虑λ和ρ两个参数的新模型,探讨在炫耀性社区环境中,炫耀性消费的原因结果及其经济效用等问题,并在此基础上分析企业定价策略。This paper attempt to appropriately improve the consumer utility function model put forward by the predecessors by introducing into it, the extent λ to which an individual attaches importance to his own position in the community and the extent p to which the entire community attaches importance to the individual position. This paper, taking into account the new model with two parameters λ and ρ, explores the causes and results of conspicuous consumption in the conspicuous community environment and its economic effectiveness and etc. Accordingly, enterprise pricing strategies are discussed.

关 键 词：效用函数模型 定价策略 炫耀性商品 

分 类 号：F272[经济管理—企业管理]