旅京入境游客旅游认知差异研究  

Research of entering customer Beijin tourism cognition difference research

作　　者：孙梦阳[1] 赵晓燕[1] 曹芙蓉[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《特区经济》2009年第11期136-137,共2页Special Zone Economy

基　　金：北京联合大学北京学基地;现代休闲方式与旅游发展研究所资助项目

摘　　要：近年来,北京入境游客人数保持持续稳定。如何提高旅游目的地宣传促销效率、完善整体形象、提高旅游企业服务水平、设计旅游产品,主要入境客源国游客的旅游认知行为成为重要的研究内容。本文以市场抽样调查结果为依据,分析旅京五个主要客源国游客认知差异,这对于旅游目的地保持入境旅游的平稳、健康发展具有重要的理论和现实意义。In recent years,the number of foreign tour ists in Beijing maintain sustained and steady.how to improve the efficiency of tourist destination marketing,improve the overall image of tourism and enterprises service levels and design tourism products,the cognitive behavior of the major countries tourists become an important research field.In this paper,the market based on the results of a questionnaire,analysis the differences of the five major tourist source countries cognitive.It is of great theoretical and practical significance to a tourist destination to maintain inbound tourism development smooth and healthy.

关 键 词：入境游客 旅游认知差异 旅游目的地 

分 类 号：F592.7[经济管理—旅游管理] F590.3[经济管理—产业经济]