开拓农村宽带市场的营销策略研究  

The research on the marketing strategy of developing the broadband market in rural area

作　　者：王旭辉[1] 万芳芳[1] 于一丁[2] 

机构地区：[1]西安邮电学院产业经济学研究所,陕西西安710061 [2]解放军后勤指挥学院,北京100085

出　　处：《西安邮电学院学报》2009年第6期25-28,共4页Journal of Xi'an Institute of Posts and Telecommunications

基　　金：陕西省软科学计划项目(2008KR66)

摘　　要：在我国宽带时代来临的大背景下,发展我国城乡宽带网络建设,探索农村信息化的新模式,从根本上改变我国农村社会生活的状况,是目前历史所赋予新农村建设新的使命。基于农村信息化、人口和消费结构现状之上,并根据营销理论,制定出开发农村潜在宽带市场的营销策略。In our era of the broadband coming background, developing broadband network construction in urban and rural area,exploring a new model of the informatization in rural area,and fundamentally changing the situation of China＇s rural social life,are the new missions given by current rural construction. The article constructs the marketing strategies to explore the potential broadband market in rural area, which are based on the informatization in rural areas, population and consumption structure, and by marketing theory.

关 键 词：农村 宽带市场 信息化 营销策略 

分 类 号：F713.50[经济管理—市场营销]