益智类电视节目风行的主要原因  

Analysis on the Reason for the Emergence of Enrichment Programs

作　　者：邱源子[1] 

机构地区：[1]鞍山师范学院中文系,辽宁鞍山114007

出　　处：《鞍山师范学院学报》2009年第5期73-74,共2页Journal of Anshan Normal University

摘　　要：电视传媒是当前最引人关注的文化载体,"益智类电视节目"一词也以越来越高的频率出现,成为电视传媒领域非常流行的话题。本文从益智类电视节目的概念界定谈起,进而从社会文化语境、媒介改革和受众的"使用与满足"角度对益智类电视节目的兴起原因进行剖析,从而印证益智类电视节目确实发挥了电视的优势,满足了受众的需求,它的存在是适时的、合理的这样一个必然。Nowadays ,TV medium is the most attractive carrier of culture, and as a very popular topic in TV medium, enrichment program is appearing with gradually higher frequency. This thesis starts with the definition of the concept of enrichment program, and analyses the reasons for the emergence of enrichment program from the angles of social and cultural context, the influence of medium reform and audiences＇ psychological demands to elaborate the advantages of it, it has satisfied the demands of audiences, and its existence is at the right moment and reasonable.

关 键 词：益智类电视节目 原因剖析 需求 

分 类 号：G21[文化科学—新闻学]