龙煤矿业集团绿色营销对策的探讨  

Study on Dtrategy of Green Marketing of Longmay Mining Industry Group

作　　者：张晓天[1] 马立晓[1] 吕长河[1] 耿大恒[1] 

机构地区：[1]黑龙江科技学院经济管理学院,哈尔滨150027

出　　处：《煤炭技术》2009年第12期181-182,共2页Coal Technology

基　　金：黑龙江省社科基金项目(08E019);教育厅人文社科基金项目(11542218)

摘　　要：实施绿色营销是企业提高竞争力,实现可持续发展的关键。针对龙煤矿业集团实施绿色营销面临的困难和问题,提出了龙煤矿业集团应以全面实施"以绿色营销理念为指导,打造亿吨规模、调控区域市场、进行规范上市、跻身顶尖集团"做为集团做大、做强的发展战略;加快新区开发建设,构建煤-焦-化、煤-电、煤-油三大基地;争取政府给予勘探资金和优惠政策支持;政府应逐步出台限制向非洁净利用用户出售煤炭的法规等对策建议。The implementation of green marketing is the key to improving competitiveness and achieving sustainable development of enterprises.For the difficulties and problems of the implementation of green marketing Longmay Mining Group faced,proposing the mining group should be based on full implementation of ＂the concept of green marketing as a guide,building the scale of 100 million tons,regulation of regional markets,going public and involving in the top groups＂ as the strategies making group bigger and stronger; accelerate the development and construction of new district, construct three bases .of coal - coke - technology, coal - electricity and coal - oil, seek financial support from the govem_ment for exploration. Try for the government to give preferential support to, the government should be gradually introduced laws which restrict selling coals to non - clean lasers.

关 键 词：绿色营销 营销战略 矿业集团 

分 类 号：F27[经济管理—企业管理]