山寨文化——网络语境下的中国式狂欢  

Copycatting——Chinese Style Revelry in Network Context

作　　者：付小平[1] 郑欢[2] 

机构地区：[1]四川烹饪高等专科学校艺术系,四川成都610072 [2]成都理工大学外语学院,四川成都610059

出　　处：《西南交通大学学报（社会科学版）》2009年第6期62-67,共6页Journal of Southwest Jiaotong University(Social Sciences)

摘　　要：山寨文化是一种在山寨产品影响下产生的、主要基于网络媒体的、大众化的、非主流的、具有嘲谑和创新性质的流行文化形态,它具有巴赫金所言的狂欢化性质。因此,山寨文化的出现乃是网络语境下中国人狂欢精神的复苏与回归。这种复苏与回归,具有令国人狂欢精神不致因长期压抑而被扭曲异化,为官方与民间、主流与非主流文化之间提供一种对话方式,打破庙堂语境下的"一言堂"话语模式,促进社会文化和文化创新主体的多元化等重要现实意义。Copycatting culture is a culture form, popular, alternative, joking and creative, based on network media, and is mainly produced under the influence of copycatting products. It has the feature of revelry, as Bakhtin described. The appearance of copyeatting embodies a kind of recovery and return of Chinese revelrous spirits in network context, makes Chinese revelrous spirits free from distortion and alienation because of long-tern~ repression and provides a way of dialogue between the government and folks, mainstream culture and alternative culture. It also breaks the dialogue model of ＂ruling by the voice of one man alone＂ in the temple context. Therefore it is realistically significant in improving the pluralism of social culture and cultural creators.

关 键 词：山寨文化 网络语境 广场语境 庙堂语境 狂欢精神 

分 类 号：G122[文化科学]