汉绣市场运营中的绣品优化  

To Optimize Products of Han Embroidery in Marketing Operation

作　　者：郑高杰[1] 李惠[1] 陈明珍[1] 冯泽民[1] 

机构地区：[1]武汉科技学院服装学院,武汉湖北430073

出　　处：《纺织科技进展》2009年第6期75-76,79,共3页Progress in Textile Science & Technology

基　　金：武汉市社科基金一般项目(09061)

摘　　要：介绍了汉绣绣品的现状,分析了各工艺类绣品的市场价值;参考市场发展较好的绣品著名绣种,结合汉绣文化背景和市场历程,论述了其细分市场和目标定位,以及绣品的优化调整。It started from the products of Han embroidery, introduced the product status quo of Han embroidery. Then it studied the value of variety of embroidery from classified crafts,＇ and refered to the embroidery with developped market. Combining the Han embroidery cultural background and the market process, it demonstrated its fine sub-markets and targeting, and obtained conclusions of optimal adjustment for embroidery.

关 键 词：绣品 市场细分 优化 汉绣 市场运营 

分 类 号：F426.8[经济管理—产业经济]