基于决策型态的青少年消费者社会化影响因素  

Influencing Factors of Adolescent Consumer Socialization Based on Decision-Making Style

作　　者：宋思根[1] 孟祥影[1] 

机构地区：[1]安徽财经大学商务学院,安徽蚌埠233030

出　　处：《财贸研究》2009年第6期97-105,共9页Finance and Trade Research

基　　金：共青团中央规划研究课题"青少年消费决策型态及其社会化影响因素的实证研究"(项目号:2008GH149);安徽省学术和技术带头人后备人选科研活动经费择优资助项目;安徽财经大学研究生科研创新基金项目"消费者社会化的影响因素分析"(项目号:ACYC2008079)

摘　　要：伴随着媒体社会化程度的加深,企业间争夺顾客资源的竞争进一步加剧,青少年市场逐渐受到了学术界和企业界的重视。将决策型态作为青少年消费者社会化的结果,探索形成这一结果的影响因素,结果显示家庭、媒体、消费者教育和同辈群体等四大消费者社会化媒介,及自我概念分别与青少年决策型态显著相关。As the media socialization strengthens progressively, consumer competition among enterpri- ses becomes more and more intensive. Adolescent market catches the eyes of the researchers and the practi- tioners greatly in recent years. To take consumer decision-making style as the outcome of adolescent con- sumer socialization, this study has attempted to find out the agents and psychological factors forming a ma- ture consumer. The results show that parents, media, consumer education, peers, as well as self-concept clearly play an important role in influencing adolescent consumer decision-making styles. The article discus- ses the results and gives the marketing implications in the end.

关 键 词：消费者社会化 自我概念 消费者决策型态 

分 类 号：F126[经济管理—世界经济] F713.55