安徽省广告媒体业生态环境研究  

Research on the Marketing Environment of Advertising Business in Anhui Province

作　　者：徐豪[1] 杨蕾[1] 常春梅[1] 吴琼[1] 时晨[1] 

机构地区：[1]安徽财经大学文学与艺术传媒学院,安徽蚌埠233030

出　　处：《财贸研究》2009年第6期106-109,共4页Finance and Trade Research

基　　金：2008年度安徽省教育厅教研课题"立体交互式教学模式在广告专业教学中的应用"(项目号:2008JYXM258)

摘　　要：近年来,随着安徽省广告媒体业的迅猛发展以及广告市场竞争的加剧,出现了一系列违规操作、盲目发展、广告市场管理混乱、人才溃乏、跳槽等扰乱广告媒体业生态环境的问题。依据对安徽省广告媒体业调研的数据,从意识、行为、绩效等多层面科学分析安徽省广告媒体市场的经营态势,探讨并提出科学合理的广告媒体经营策略。The fast development of advertising business and the fierce competition in the market have caused a series of problems in the marketing environment, such as violation operation, pell-mell develop- ment, managerial confusion, shortage of talents, job-hops and so on. On the basis of the investigation into the operation, survival and development of advertising business in Anhui province, this thesis, from con- sciousness, behavior and performance, scientifically analyzes the development trend of the advertising mar- ket, puts forward some reasonable business strategies, and rationally analyzes the fine development, trend and challenges for existence.

关 键 词：广告媒体 生态环境 经营策略 

分 类 号：F713.8[经济管理—广告]