基于消费行为的中国奢侈品市场研究  

Reseach on China’s Luxury Market based on Consumer Behavior

作　　者：周晓鸣[1] 

机构地区：[1]上海工程技术大学,上海200336

出　　处：《上海管理科学》2009年第6期26-28,共3页Shanghai Management Science

摘　　要：中国已成为世界第二大奢侈品消费国。本文首先介绍了奢侈品的发展概况,接着从中国目前奢侈品消费市场的调研出发,分析了中国奢侈品市场的消费行为特点,最后对中国奢侈品市场的未来进行了展望。China has become the world＇s second largest consumer of luxury goods. This paper described the development of luxury profile, and then from the current research of the Chinese luxury consumer market, and analyzed the Chinese consumer behavior in luxury goods market, at last prospected the Chinese luxury goods market in the future.

关 键 词：奢侈品 市场 消费行为 

分 类 号：F274[经济管理—企业管理]