青岛市影视旅游资源的现状分析及开发策略  

Analysis of Present Situation of Film and Television Tourism Resources in Qingdao City and Development Suggestions

作　　者：韩琛[1] 李广辉[1] 陈辉[1] 

机构地区：[1]青岛农业大学艺术与传媒学院,山东青岛266109

出　　处：《青岛农业大学学报（社会科学版）》2009年第4期45-49,共5页Journal of Qingdao Agricultural University(Social Science)

基　　金：青岛市社会科学规划项目(QDSKL080406)

摘　　要：作为中国重要的影视外景地,青岛市拥有丰富的影视文化资源,具有开发影视旅游的自然优势。通过借鉴国内外影视旅游资源开发的实践经验,整合青岛市的影视旅游的物质文化资源,制定开发青岛市的影视旅游资源的具体策略,势必将青岛塑造为一个国内外重要的影视旅游目的地。发展影视旅游能够使青岛新兴的文化创意产业与传统旅游产业彼此结合,从而拓展出一个城市经济、文化发展的崭新向度。As an important filming location in China,Qingdao City has the natural advantage to develop film and television tourism with its abundant resource of film culture. Using the experience of exploring film and television tourism resources both at home and abroad, combining the material and cultural resources of film and television tourism in Qingdao,working out the concrete strategy to explore its film and television tourism resources, Qingdao certainly will be moulded into an important film and television tourism destination both at home and abroad. Film and television tourism development will help to combine emerging cultural and creative industries and traditional tourism industry, so that a new orientation of urban economic and cultural development can come to rise.

关 键 词：影视旅游 旅游资源 旅游形象塑造 外景地 青岛 

分 类 号：F592.752[经济管理—旅游管理]