论城市形象表述词与旅游地形象主题词的关系——兼说广州旅游地形象主题词  

On relationship between and sightseeing district keywords——Discussion on the keywords for Guangzhou as a tourist destination

作　　者：胡幸福[1] 

机构地区：[1]广州大学旅游学院,广东广州510006

出　　处：《广州大学学报（社会科学版）》2009年第12期48-51,共4页Journal of Guangzhou University:Social Science Edition

摘　　要：城市形象表述词与城市旅游地形象主题词是两个不同的概念,二者之间虽然存在着密切的联系,但更有着明显的区别。区别主要表现为出现时期不一样、定位角度不一样、价值取向不一样、定位目标不一样、表述艺术不一样。根据这些区别原则,在广州城市形象表述词已经确定后,可以构建广州旅游地形象主题词为"岭南古韵,千年商都,美食天堂,潮流广州"。Urban image epithets and urban tourism image keywords are two different concepts, although they have something in common. The differences lie in the variance related to their emergence periods, positioning light, value orientation, objectives and the art of expression. According to the principles of differences, the key words for Guangzhou＇s tourism destination image can be formulated as ＂Lingnan ancient charms, millennium business city, gourmet paradise, stylish Guangzhou. ＂

关 键 词：旅游 城市形象 旅游地形象主题词 广州 

分 类 号：F592[经济管理—旅游管理]