虚拟现实数字化手段在展示设计中的应用  

The Application of Visual Reality Digital Means in Exhibition Design

作　　者：周雅铭[1] 

机构地区：[1]武汉理工大学艺术与设计学院,湖北武汉430070

出　　处：《西南农业大学学报（社会科学版）》2009年第6期200-202,共3页Journal of Southwest Agricultural University:Social Science Edition

基　　金：国家自然科学基金项目"基于大规模定制的服务业顾客保留理论及实证研究(70772075)";项目负责人:徐宏毅

摘　　要：进入21世纪以来,随着数字化时代的科技发展,赋予展示设计全新的构成理念。中国展示因国家的国际化行为发生了巨大的技术变化,现代数字化手段对设计创意的表达起到了越来越重要的作用,它几乎颠覆了全部传统设计概念。在短短二十年里,数字化手段的创新发展几乎涉猎了应用美术的各个领域。数字艺术设计既表现了数字化技术对传统方式的冲击,也是科技与艺术的完美结合的体现。科技的发展为艺术创作提供了新的载体,同时也带来了全新的艺术创作手法和艺术语言。Since the beginning of the 21st century, great changes have taken place in the planning and implementation of modern exhibition design. With the scientific development in the exhibition carrier and exhibition media, exhibition design has been endowed with new construction concept in the digital era. Extraordinary technical changes have taken place in Chinese design for the benefit from China＇s international behavior. Now modern digital means, which have almost overthrown all the traditional design concepts, are playing a more and more important role in the development of design definitions. In the past twenty years, the innovation and development of digital means have virtually covered all fields of applied arts, which reflects not only the impact of digital techniques on traditional means, but the perfect combination of science and arts as well. The development in science provides new carriers for artistic creation and brings us new artistic creation means and art language.

关 键 词：数字化手段 虚拟现实 展示设计 

分 类 号：F713.83[经济管理—广告] TP316.6[经济管理—产业经济]