Product risk reduction using consensus theory  

作　　者：Harry Katzan, Jr. 

机构地区：[1]College of Business Administration, Savannah State University, Savannah GA-31404, USA

出　　处：《Chinese Business Review》2009年第12期36-43,共8页中国经济评论（英文版）

摘　　要：Product analytics is a blend of computational methods with the express purpose of facilitating the multifaceted process of decision-making based on demographic and consumer preferences. This complex subject is derived from consensus theory and includes structured analytics, categories, and the combination of evidence. The methodology is applicable to a wide range of business, economic, social, political, and strategic decisions. The paper describes a product allocation application to demonstrate the conceots.

关 键 词：categorical analysis consensus theory Dempster＇s rule ANALYTICS Dempster-Shafer theory 

分 类 号：F723[经济管理—市场营销] C934[经济管理—产业经济]