对某专业市场现状及改造提升前景的调查分析  

Research Analysis of One Professional Market and Its Transformation and Elevation Prospects

作　　者：孙祥和[1] 

机构地区：[1]浙江省义乌工商职业技术学院工商管理系,浙江义乌322000

出　　处：《沈阳建筑大学学报（社会科学版）》2010年第1期73-76,共4页Journal of Shenyang Jianzhu University:Social Science

基　　金：浙江省哲学社会科学规划课题2009年度一般青年课题(09CGYD031YBQ)

摘　　要：通过对某县级市S专业市场现状的调查,分析了该市场在市场布局、管理水平、知名度和美誉度等方面存在的问题,并从政府功能、市场管理、经营户素质提升、增长极竞争优势等方面提出了目前专业市场改造提升的方向、目标和整体思路。Through survey and analysis of a professional market in a county-level city of its running status, its management level, its popularity and reputation,this article points out the professional market＇ s pressure to survive in the current situation. Lastly, the article puts forward the goals and overall thinking from government functions, market management and operation to upgrade the quality of households and increase the competitive edge.

关 键 词：专业市场 调查 评价 经营户 

分 类 号：F723.1[经济管理—市场营销]