无约束条件下多客户流失挽救最优化决策  

Optimization Decision on Multi-Customer Churn Retrieval under the Non-restraint Condition

作　　者：胡理增[1] 陈建军[1] 

机构地区：[1]南京财经大学营销与物流管理学院,江苏南京210046

出　　处：《中国管理科学》2009年第6期39-43,共5页Chinese Journal of Management Science

摘　　要：对无约束条件下多客户流失挽救的最优方案进行了研究。借助于广义客户终身价值,通过数学建模和分析发现,只有当挽救行动判定值大于1时,对流失客户的挽救才有必要,且存在最优挽救费用,各类客户中的合理挽救次序也存在。The research is given to optimization decision on multi-customer churn retrieval under the non-restraint condition. Through modeling and analyzing with the help of generalized customer lifetime value, it is found that to retrieve a churn customer is necessary, the optimized retrieval expense exists, and the reasonable retrieval sequence among various customers also exists, only when the value of retrieve-action-judgment-coefficient is greater than one.

关 键 词：客户流失挽救 广义客户终身价值 最优决策 

分 类 号：F274[经济管理—企业管理]