中国电信领域商业智能的研究与展望  

Research and Expectation of Business Intelligence in China Telecommunications Industry

作　　者：郑岩[1] 

机构地区：[1]北京邮电大学计算机科学与技术学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2009年第6期50-55,共6页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

摘　　要：当前由于电信重组和3G牌照的发放,为了提高电信行业工作效率和服务质量,适应新业务的开展和激烈的市场竞争,商业智能受到电信业的广泛关注。本文在分析国内电信领域商业智能现状和趋势的基础上,对国内电信领域商业智能的市场格局,特别是商业智能的行业应用进行了研究,预测未来三年商业智能所面临的机遇和挑战,其启示是商业智能的应用将更加广泛,对于其产品以及相关的集成和应用要求也越来越高,必须充分认识到商业智能对于企业决策信息化的重要作用,以提高决策能力、决策效率和决策准确性。At present, due to the restructuring in Chinese telecommunications industry and emergence of 3G, to improve the efficiency and service quality and adapt to new services and market competition, business intelligence （BI） is attracting more attention. Based on the analysis on actuality and trend of business intelligence in Chinese telecommunications industry, particularly the applications of business intelligence, the article predicts the opportunity and challenge of business intelligence in the future. It reveals wider applications of and higher requirements for business intelligence products and its integration. It is necessary to publicize the importance of business intelligence in enterprise decision informatization for promoting the decision capability, efficiency and validity.

关 键 词：电信领域 商业智能 联机分析处理 客户关系管理 

分 类 号：F62[经济管理—产业经济] F270.7