浅析我国体育赛事经营的品牌建设与管理  

Analysis on the Brand Construction and Management of Sports Events Operation in China

作　　者：张晋峰[1] 

机构地区：[1]太原科技大学体育系,山西太原030024

出　　处：《科技情报开发与经济》2009年第35期63-65,共3页Sci-Tech Information Development & Economy

摘　　要：介绍了体育赛事品牌建设的必要性和国外赛事品牌经营的模式,分析了国内体育赛事品牌经营管理存在的问题,提出了我国体育赛事品牌建设与管理的对策。This paper introduces the necessity of brand construction of sports events and the models of brand operation of sports events in foreign countries,analyzes the problems exiting in brand construction and management of sports events operation in China,and puts forward some countermeasures for the brand construction and management of sports events operation in China.

关 键 词：体育赛事 品牌管理 关系营销 

分 类 号：G80-05[文化科学—运动人体科学]