中小休闲食品企业营销策略分析  

Analysis on the Marketing Strategies of Small and Medium-sized Leisure Food Enterprises

作　　者：杨世东[1] YANG Shi-dong

机构地区：[1]安徽建筑工业学院,安徽合肥230601

出　　处：《科技情报开发与经济》2009年第35期68-69,共2页Sci-Tech Information Development & Economy

摘　　要：解释了休闲食品及中小休闲食品企业的含义,分析了中小休闲食品企业的现状,探讨了中小休闲食品企业应采取的营销策略。This paper explains the connotations of leisure food and small and medium-sized leisure food enterprises,analyzes the present situation of small and medium-sized leisure food enterprises,and probes into some marketing strategies that small and medium-sized leisure food enterprises should adopt.

关 键 词：休闲食品 食品企业 营销策略 品牌产品 

分 类 号：F293.3[经济管理—国民经济]