招生宣传要素分析与2007年宣传方案设计  

Analysis of Major Factors of Enrollment Promotion and 2007 Promotion Design

作　　者：潘学义[1] 陈肃[1] 郭伟[1] 周雯[1] 

机构地区：[1]天津广播电视大学,天津300191

出　　处：《天津电大学报》2009年第4期64-68,共5页Journal of Tianjin Radio and Television University

摘　　要：终身教育体系、学习型社会建设为成人教育提供了巨大的发展空间,同时,成人教育市场竞争日趋激烈。我校必须高度重视招生工作,进一步明确招生定位及招生对象,切实研究分析招生宣传策略及广告媒体,科学设计、制订招生方案。The construction of lifelong education and learning society has provided enormous space for the development of adult education and at the same time the challenge of adult education market has become more and more intensive. Therefore the attention should be drawn to focusing more on enrollment orientation and objective in our university and the analysis should be done on the strategy of enrollment promotion, advertising media, scientific design and scheme.

关 键 词：招生宣传 广告媒体 宣传方案 

分 类 号：G473.2[文化科学—教育学]