国内食品饮料广告的现状及发展趋势  

THE CURRENT SITUATION AND DEVELOPMENT TREND OF DOMESTIC FOOD & BEVERAGE ADVERTISING

作　　者：马宁[1] 

机构地区：[1]河南工业大学设计艺术学院,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2009年第4期99-102,共4页Journal of Henan University of Technology:Social Science Edition

摘　　要：总结了食品饮料广告的现状,对食品饮料广告发展趋势进行了预测,并对如何提高我国食品饮料广告的水平提出了建议。Great importance has been attached to food and beverage advertising as advertising is an important marketing strategy. The paper sums up the current situation of food and beverage advertising and makes some prediction of the development tendency of domestic food and beverage advertising aiming at presenting the author＇s own suggestions on improving domestic food and beverage advertising.

关 键 词：食品饮料 广告 发展趋势 

分 类 号：F713.8[经济管理—广告]