日本制造企业新产品开发过程中模糊前端创新的效果分析  

Impact Analysis of Fuzzy Front End Innovation in New Product Development in Japanese Manufacturing Companies

作　　者：曹勇[1,2,3] 赵莉[1] 长平彰夫[3] 

机构地区：[1]华中科技大学管理学院 [2]中日技术管理研究所 [3]日本东北大学

出　　处：《南开管理评论》2009年第6期4-10,共7页Nankai Business Review

基　　金：国家自然科学基金重点项目(70633003);教育部人文社科基金项目(07JA630003);国家社会科学基金重大招标项目(07&ZD006);教育部留学回国科研启动基金项目资助

摘　　要：本文对日本制造企业新产品开发(NPD)过程中模糊前端(FFE)创新成功的关键因素进行了大样本分析,开发并构建了FFE创新要素与NPD项目绩效之间的因果关系模型。根据513家日本制造企业NPD项目的调查数据,运用AMOS验证因果关系模型,我们得出两个重要结论:在FFE阶段,技术和市场的不确定性减少越多,NPD项目的效率越高;开发前项目初始规划强度越大,开发过程中市场和技术的不确定性就越少。而且相对服务企业而言,制造企业的管理层更容易做出对降低市场不确定性有重大影响的初始规划。Recently, increased attention has been paid to the Fuzzy Front End （FFE） of New Product Development （NPD）. This paper attempts to probe this unexplored area, drawing on data collected from Japanese manufacturing companies, it identifies certain activities in the FFE when managers start NPD executions. We firstly continue with a brief literature review, the second section lays out an analytical framework and hypothesis, and then we describe our research methodology and analysis. Finally, this paper discusses our conclusion, including managerial implications and suggestions for future research. In this paper, we report on the key factors for success with regard to the front end activities of NPD in Japanese companies. We develop and test a causal model of relationships among key variables relating to the front end factors and success. The causal model is tested with AMOS using information from 513 completed NPD projects from Japanese manufacturing firms. The results of this study are summarised as follows： First, the more in both market and technical uncertainties are reduced during the front end, the higher is the effectiveness of NPD projects. Second, the more intensively new projects are planned prior to the start of development, the more in terms of both market and technical uncertainties are reduced. Finally, in the industry goods firms, it is easy for managers to develop the initial planning, and it has a greater impact on reduction of market uncertainty compared to that of the consumer goods firms. In contrast, as it is very difficult for managers in consumer goods firms to develop an initial plan, managers involve several function members within their project team, and often bring in external resources to reduce market uncertainty. The results of this study provide more evidence to previous research regarding the strong positive effect of FFE activities on NPD success. The model presented has enabled us to enhance our understanding of the dynamics of the FFE. It provides several insights that will

关 键 词：模糊前端 新产品开发 协方差结构模型 市场不确定性 技术不确定性 

分 类 号：F273.2[经济管理—企业管理] F279.313[经济管理—国民经济] F224