以市场需求为导向的教育营销研究——以N大学中加合作办学项目为例  

A Case Study of Educational Marketing in the Program of Sino-Canadian Cooperation

作　　者：李爱齐[1] 

机构地区：[1]宁波大学国际交流学院,浙江宁波315211

出　　处：《宁波大学学报（教育科学版）》2009年第6期65-69,共5页Journal of Ningbo University(Educational Science Edition)

摘　　要：运用市场营销基本理论,通过对N大学中加合作办学项目的现状、问题与机遇等进行分析,并提出了N大学中加合作办学项目应从集中化逐步转移至差异化的竞争战略,即依托学校丰富的专业教学师资力量,特别是与国外长期合作的经验,从而提供满足地区市场需求的教育服务。最后,首次提出教育营销评价指标建设。希望通过此研究能为我国中外合作办学的发展做一点有益的探索。The paper,based on the basic theory of marketing,aims to analyze the status quo,problems and opportunities of Ningbo University’s Sino-Canadian joint programs.It thus proposes that cooperative educational programs be shifted from centralized model to differential competition.Domestic colleges and universities should make full use of their instructional resources and collaborative experience to serve the personnel need of regional markets.The author innovatively works out the marketing assessment index in the hope of contributing much to Sino-foreign educational programs.

关 键 词：教育营销 教育市场定位 中外合作办学 

分 类 号：G40-054[文化科学—教育学原理]