论虚假广告侵权赔偿的法学建构  

Legal Construction of Compensation for Infringement of False Advertisement

作　　者：胡琼华[1] 

机构地区：[1]湘潭大学文学与新闻学院,湖南湘潭411105

出　　处：《南华大学学报（社会科学版）》2009年第6期58-61,共4页Journal of University of South China(Social Science Edition)

摘　　要：在我国,我们对虚假广告侵权所造成的后果主要采用传统的补偿方式。然而,这种方式并不能有效预防和制裁虚假广告侵权行为泛滥。对虚假广告侵权适用惩罚性赔偿既有法律根据,也有其合理性。关键是在法律上如何构建好惩罚性赔偿制度,以真正遏制虚假广告的泛滥,维护正常的经济秩序。In our country, we mainly take the traditional way to compensate for consequence of the infringement of false advertisement. However, this way can not prevent and punish the false advertisement abuse effectively. Learned from the overseas procedure, it is rational for our country to take the punitive compensation to the false advertisement. The key is how to construct the good punitive compensation system in the law to stop exaggerated advertisement and maintain the normal eeonomie order.

关 键 词：虚假广告侵权 惩罚性赔偿 合理性 法学构建 

分 类 号：D920[政治法律—法学]