个人风险倾向与创业决策关系研究:风险感知的中介作用  

The Relationship of Risk Propensity and Entrepreneurial Decision:The Mediating Role of Risk Perception

作　　者：马昆姝[1] 覃蓉芳[1] 胡培[1] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《预测》2010年第1期42-48,共7页Forecasting

基　　金：国家自然科学基金资助项目(70871099)

摘　　要：通过创业决策情景模拟,以问卷方式收集数据,基于风险行为影响因素模型,探讨了风险偏好作为前导变量、风险感知作为中介变量时,个人风险倾向与创业决策关系。研究结果表明:(1)风险偏好对风险倾向没有影响作用;(2)风险倾向正向影响创业决策;(3)创业风险感知负向影响创业决策;(4)创业风险感知部分中介了风险倾向对创业决策的作用。因此,谈论风险倾向无用还为时过早。The present study discussed risk preference as the antecedence of risk propensity, the role of risk perception as mediator, and the relationship between individual risk propensity and entrepreneurial decision by the situational simulated survey. Results were as follows： （ 1 ） risk preferences had no impact on risk propensity ; （2） risk propensity positively affected entrepreneurial decision; （ 3 ） entrepreneurial risk perception negatively influenced entrepreneurial decision; （4） entrepreneurial risk perception partially mediated the effect of risk propensity on entrepreneurial decision. Thus, it is too early to consider unusefulness of risk propensity.

关 键 词：风险偏好 风险倾向 创业风险感知 创业决策 中介变量 

分 类 号：F270[经济管理—企业管理]