2008奥运对我国体育赞助商权益保护的启示  

The Inspiration to the Protection of Rights and Interests of Sports Sponsor for Olympics 2008

作　　者：吴亚娟[1] 

机构地区：[1]长安大学体育部,西安710064

出　　处：《体育与科学》2010年第1期27-29,共3页Sports & Science

摘　　要：体育赞助市场是当今体育市场最重要的组成部分之一,而赞助商是体育赞助市场的主要参与者和实现者,以赞助商的权益为视角进行研究,对于我们了解整个体育赞助市场有着极其重要的意义。北京2008年奥运会是全世界的一次体育盛会,同时其是世界经济的一个大舞台。本着"绿色奥运、科技奥运、人文奥运"的承办理念,北京奥运紧紧抓住历史发展机遇,在成功承办了本次赛事的同时,全面的推动了我国体育赞助市场的发展,也为我们研究体育赞助商的相关权益提供了不少素材和启示。The market of sports auspices is one of the most important part of sports markets, and sports sponsors are the main participants and fulfillers of the markets. It means greatly to us when study the market at the point of sports sponsors＇ right and interests. Beijing 2008 Olympics is one of the magnificent sports meets in the word, meanwhile, it is a great stage of the world economy. With the principles of ＂Green Olympics, high--teeh Olympics and People＇s Olympics＂ in mind, Beijing grasped this historic opportunity and achieved great success. This achievement not only improved the development of the markets on sports auspices, but provided us valuable materials and inspiration on the study of the rights and interests of the sports sponsors.

关 键 词：体育赞助 体育赞助商 权益保护 体育市场开发 

分 类 号：G811.21[文化科学—体育学]