从家电下乡看河南农村消费市场的开发  

The Development of Rural Consumer Markets in Henan Viewing from Household Appliances to the Countryside

作　　者：郭立珍[1] 

机构地区：[1]洛阳师范学院商学院,河南洛阳471022

出　　处：《石家庄经济学院学报》2010年第1期31-34,共4页Journal of Shijiazhuang University of Economics

基　　金：河南省政府决策招标课题"河南省农村家庭消费动力机制研究"(B146)

摘　　要：河南是家电下乡活动首批试点,在开发农村消费市场上取得了一定成绩,如在一定程度上缩小了农村与城市消费市场增速差距,但也存在一些问题,如农民收入低限制农村消费市场空间的释放等。通过对河南家电下乡活动的研究,给开发农村消费市场带来不少启示,如增加农民收入是开发农村消费市场的关键,改善消费硬环境、完善农村社会保障制度、转变农民消费观念是开发农村消费市场不容忽视的因素。Henan is the first pilot of household appliances to the countryside, which has made some achievements in the developing the rural consumer market, such as reducing the growth gap between rural and urban consumer market. However, there are still some problems, such as farmers low income limiting, the release of the consumer market space. The research of home appliances to the countryside of Henan has brought a lot of inspiration for developing the rural consumer market. Increasing the farmer income is the key to develop the rural consumer market, improving the hard consumption environment and rural social security system, and changing rural consumption concept are important factors.

关 键 词：河南 家电下乡 农村消费市场 

分 类 号：F276.7[经济管理—企业管理]