超市微观营销环境分析  

Analysis of Micro Marketing Environment in Supermarkets

作　　者：魏加莉 

机构地区：[1]连云港市职业技术学院,江苏连云港222006

出　　处：《连云港职业技术学院学报》2009年第4期25-27,共3页Journal of Lianyungang Technical College

摘　　要：微观环境因素,尤其是顾客、竞争者、供应商对超市生存与发展及营销策略有着多方面的影响,分析这三者因素是超市营销活动的基础。对T超市微观营销环境进行实证研究,探讨超市目标顾客、竞争者、供应商策略。The influence of mieroenvironment, especially customers, competitors and suppliers, on supermarkets is very great. Customers, competitors and suppliers earl cause many influences on supemmrkets＇ survival and development, mad marketing strategies. It＇ s the basis of marketing to analyze these three factors. This article carries out an empirical study on the micrornarketing environment in supermarkets, and discusses the strategies of target customers, competitors and suppliers.

关 键 词：微观环境 供应商 顾客 竞争者 对策 

分 类 号：F717.6[经济管理—产业经济]