杭州市休闲体育产业发展透视  

Perspectives on the Development of Leisure Sports Industry in Hangzhou

作　　者：凌平[1] 童杰[2] 

机构地区：[1]杭州师范大学体育学院,浙江杭州310036 [2]浙江教育学院体育系,浙江杭州310028

出　　处：《上海体育学院学报》2010年第1期29-33,共5页Journal of Shanghai University of Sport

基　　金：浙江省哲学社会科学规划课题(07HZC315Z)

摘　　要：根据杭州市休闲体育的资源禀赋,围绕休闲体育产业发展的基本现状进行问卷调查和实地考察。分析杭州市休闲体育产业发展的现状和运作方式,从休闲体育市场结构、市场集中度、产品差别、企业规模、价格竞争、资源配置效率、政府税收政策等方面进行探讨;最后从管理体制和运行机制上,对杭州市发展休闲体育产业提出若干建议。Based on the resource conditions of leisure sports in Hangzhou, the paper first researches through questionnaires and on-site investigations the current development of leisure sports industry and then analyzes thc current situation and means of operations of the development of leisure sports industry in Hangzhou in terms of the structure and intensity of the market, differences in products, scale of enterprises, competition of prices and tax policy of the governments. It finally puts forward suggestions on the development of leisure sports industry in Hangzhou from the perspectives of management systems and operation mechanisms.

关 键 词：杭州市 休闲体育 体育产业 市场集中度 产品 价格 消费者 

分 类 号：G80-05[文化科学—运动人体科学]