基于供应商有次品的损失规避性零售商的易逝品订货策略  

Ordering Policy of Loss-averse Preference Retailers for Perishable Commodities on the Basis of Suppliers' Non-qualified Products

作　　者：樊小勇[1] 

机构地区：[1]河南大学,河南开封475001

出　　处：《经济经纬》2010年第1期106-109,114,共5页Economic Survey

基　　金：国家社科基金项目"供应链信用风险管理研究"(06BJY006)部分成果

摘　　要：以获得最大期望效用为目标,考虑到制造商供货有次品的情况下,笔者借鉴展望理论建立了损失规避偏好型零售商的易逝品订货模型,对模型的最优条件和性质进行了讨论,并分析了产品次品率及损失规避程度、产品零售价格、批发价格对于零售商最优订货量的影响,得到了最优订货策略和一系列有意义的性质和管理原则。To gain maximum expectation utility, considering that there are non - qualified products in manufacturers＇ supply, useing prospect theory for reference, the author establishes a perishable product order model for retailers with loss evading preference, discusses the optimal condition and property of the model, analyzes the influence of non - qualified product rate, loss evading degree, product retail price and trade price on the optimal order size of retailers, and obtains the optimal order tactic and a series of significant proper- ties and management principles.

关 键 词：易逝性产品 订货策略 效用理论 展望理论 

分 类 号：F713.50[经济管理—市场营销]