竞争情报研究中企业竞争能力的雷达图分析法  

Radar Graph Used in Enterprise Competencies Analysis of Competitive Intelligence Research

作　　者：何晓兵[1,2] 

机构地区：[1]华南师范大学经济与管理学院,广州510006 [2]中山大学资讯管理系,广州510275

出　　处：《图书情报工作》2010年第4期86-90,共5页Library and Information Service

摘　　要：首次将财务分析雷达图引入企业竞争能力分析,雷达图以直观地反映企业竞争能力在各个指标上的相对竞争优劣势,利用它对企业及行业进行静态横向和动态纵向研究可以全面把握企业竞争地位和行业竞争态势,明确企业和竞争对手的竞争优劣势及核心竞争力,并对行业内竞争企业进行聚类和战略群组分析。For the first time, the paper introduces radar graph into enterprise competencies analysis. Radar graph can indicate the relative strengths and weaknesses of enterprise competencies on every index directly. Radar graph used in enterprise and industry static horizontal and dynamic vertical research can let us grasp enterprise competitive status and industry competitive state, clear the strengths and weaknesses, core eompetencies of enterprise and its opponents, and carry through industry classificatory and strategic group research.

关 键 词：雷达图 竞争能力 竞争情报 

分 类 号：F275[经济管理—企业管理]