基于供应链战略合作伙伴的分销商选择指标与决策模型  

The Strategic Distributor Selection Based on Fuzzy MADM Model

作　　者：李五四[1] 李洪姣[1] 

机构地区：[1]北京化工大学经济管理学院,北京100029

出　　处：《科技和产业》2010年第2期49-53,共5页Science Technology and Industry

摘　　要：分销商在供应链理论中属于制造商的战略合作伙伴,在对分销商选择时也应该将其作为制造商的战略合作伙伴来对待。本文使用平衡计分卡这一战略管理工具建立了作为战略合作伙伴的分销商选择新指标体系,使用多属性决策模型来对分销商进行评价,将模糊数学融入到决策模型中,使决策方法更科学、有效。The distributor plays the role of the strategic partner of the manufacture, thus, it should be treated as the strategic partner by the manufacture when selecting the distributors. In the research of the distributor selection, the Balanced Scorecard which is the strategic management tool is used to establish the new index system and the muti-attribute decision model is used to evaluate the distributors. Fuzzy mathematics is combined with the decision making model, which makes the method more scientific and effective.

关 键 词：供应链战略合作 分销商选择 平衡计分卡 指标体系 决策模型 

分 类 号：F272.3[经济管理—企业管理]