山寨现象解读:刺激的泛化、观念的变异与议程设置的分化  

The Interpretation of Cheap Copy Phenomenon:the Generalization of Stimulus,the Variation of concept and the Differentiation of Agenda-setting

作　　者：蔡立媛[1] 刘开源[1] 

机构地区：[1]江西师范大学传播学院,南昌330022

出　　处：《新闻界》2010年第1期97-98,169,共3页Journalism and Mass Communication

摘　　要：山寨是近年来出现的热门词语和现象,在以年轻人为主的群体中流行开来。从山寨机到山寨明星,从山寨秀到山寨春晚,由原来的商业产品扩展到娱乐节目,甚至成为一种生活方式。本文将从传播学的角度解读山寨现象。Cheap Copy is the hotest words and phenomena in recent years, which becomes popular in a youth-based groups. From the Cheap Copy cellphone to Cheap Copy star. from the Cheap Copy show to Cheap Copy CCTV Spring Festival Gala, from commercial products to the entertainment programs, and Cheap Copy even becomes a way of life. This article will give the interpretation of Cheap Copy phenomenon from the perspective of communication studies.

关 键 词：山寨 刺激 泛化 议程设置 

分 类 号：G206[文化科学—传播学]