商业布局与商场差异竞争的数学模型分析  

Analysis of Mathematical Model on Marketplace Difference Competition and Commercial Distribution

作　　者：胡吉卉[1] 吴莺[1] 

机构地区：[1]华中科技大学数学与统计学院,湖北武汉430074

出　　处：《数学的实践与认识》2010年第4期16-24,共9页Mathematics in Practice and Theory

基　　金：国家自然科学基金(70301003)

摘　　要：在豪泰林模型的基础上研究商业合理布局与市场定位的问题.在模型中,通过引入刻画商品差异的变量与消费者对商品差异的偏好变量,分析得到:对于没有商品差异性的商场在布局上应该尽量远离,保持自己的市场份额;对集中在市中心的大型综合性商场应该采取差异竞争的策略,同时还应兼顾当地的消费水平结构.In this paper, we are going to analyze the problem of reasonable commercial distribution and market orientation, based on Hotelling model. In the model, we introduce the variable to describe merchandise difference and customer preference on merchandise difference. The results show that, as far as distribution is concerned, the marketplace without merchandise difference should better apart from as possible and share in each market. For the large-scale marketplace located in center, should adopt discriminating competition and give attention to structure of local consumption level at the same time.

关 键 词：豪泰林模型 商业布局 市场定位 消费者偏好 

分 类 号：F270[经济管理—企业管理]