CIS与辽宁省OTC生产企业价值整合  

CIS and the Value Integration of OTC Manufacturing Enterprises in Liaoning

作　　者：巩少伟[1] 韩丽娜[1] 任红[1] 

机构地区：[1]大连民族学院经济管理学院,辽宁大连116605

出　　处：《大连民族学院学报》2010年第2期146-148,152,共4页Journal of Dalian Nationalities University

基　　金：2006年辽宁省教育厅人文社会科学研究基金资助项目(20060148)

摘　　要：随着药品分类管理制度的建立,一个全新的市场—OTC市场在中国已经形成。通过对辽宁OTC市场及行业的状况分析,重点阐释了C IS在并购重组中对企业价值的整合,提出辽宁药企只有通过资产并购重组,走规模化、集约化道路,才能得到快速发展。With the establishment of China＇s drug classification management system, a brand - new market -OTC market is formed in China. By analyzing the OTC market and the industrial profile in Liaoning province , the paper probes into the integrated effect of CIS on enterprise val- ue in the process of merging and reorganizing assets and points out that drug enterprises in Lia- oning can gain rapid development by merger and reorganization of assets and going through large -scale and intensive road.

关 键 词：CIS战略 并购重组 价值整合 

分 类 号：F713.5[经济管理—市场营销]