大学生体育消费者自我概念建设与量表问卷编制  

Construction of College Students' Self-concept on Sports Consumption and Questionnaire Designing

作　　者：杨剑[1] 

机构地区：[1]华东师范大学体育与健康学院,上海200241

出　　处：《北京体育大学学报》2009年第12期31-34,共4页Journal of Beijing Sport University

基　　金：江苏省教育厅哲社项目(05SJD890005);博士后出站研究报告

摘　　要：通过对大学生进行半结构式问卷访谈,研究发现:时尚、享乐刺激、心灵自我、价值实用、品牌认知等是大学生体育消费时重要的心理考虑,是大学生体育消费自我概念的重要成分;在此基础上,进一步研制大学生体育消费者自我概念问卷,旨在为研究我国大学生体育消费提供科学的理论测量工具,对大学生体育消费自我概念量表的信、效度检验,结果表明该量表具有较好的信度和效度,可以反映大学生体育消费自我的系统特征,具有良好的测量学特性,但在结构效度上仍需进一步考察。Based on semi-structural questionnaire interviews with Chinese college students,the study discovers that fashion,enjoying stimulant,ego of sprit,practice value,brand cognition and so on are the important psychological factors of college students＇ sport consumption,which are also the important parts of college students＇ sports consumption self-concept.On basis of these,further development of self-concept questionnaire of college students＇ sports consumption is to supply the scientific theoretic measuring tools for studying college students＇ sports consumption.According to the test on the reliability and validity of Chinese college students consumption self-concept scale,the result shows that the scale which has good reliability and validity can reflect the systematic characteristics of college students＇ sports consumption self-concept,and it has good measurement properties.However,it still needs to be studied further on structural validity.

关 键 词：体育消费 自我概念 测评工具 

分 类 号：G80-05[文化科学—运动人体科学]