娱乐主题公园游客满意度研究——以北京为例  

A Study on Tourist Satisfaction of the Entertainment Theme Park——Taking Beijing as an Example

作　　者：孙梦阳[1] 赵晓燕[1] 曹芙蓉[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《江西财经大学学报》2010年第1期46-51,共6页Journal of Jiangxi University of Finance and Economics

基　　金：北京联合大学北京学基地资助项目

摘　　要：游乐园是人们接触最早、最雏形的主题公园。拥有不同的主题区域,区域中设有表明主题的乘骑设施和吸引物的娱乐主题公园成为主要旅游目的地之一。娱乐主题公园的游客满意度由五个因素共同影响,这五个因素与游客满意度具有显著相关性并且每个因素影响强度有所不同。游客满意度与忠诚度之间存在着显著相关关系,游客的重游愿望更为强烈,这对于提高娱乐主题公园的入园人数和营业收入具有重要的意义。The amusement park is the most embryonic form of the theme park for visitors.The ones with different theme areas and rides facilities featuring the theme have become one of the main tourist destinations.There are five factors that affect the tourist satisfaction in he entertainment theme park,all of which have obvious relevance to the tourist satisfaction,but to different degrees.When the tourist satisfaction and loyalty are closely correlated,they have a strong desire to revisit the park.This has significant implication with regard to how to attract more visitors and increase the park revenue.

关 键 词：主题公园 游客满意度 逻辑回归模型 重游意愿 

分 类 号：F592.6[经济管理—旅游管理]